2. Content Placement 

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69% of people spend their digital media time on their phone! With that being said, utilize all of your company's platforms to reach your audience. Sync your content across your website, social accounts, and third-party advertising to increase content impressions. 

 

Also, make sure your content is suitable for the platform! For an example, your Instagram content may be more personable and organic, as compared to your LinkedIn post which may be more professional and business oriented. When choosing the right content, eye catching visuals, videos, and interactive content are unique ways to keep your audience engaged with your small business.