Tips for Small Businesses
3. Performance Measurements
Tracking analytics helps small businesses measure success in performance through its digital marketing efforts. Analytics identify areas of high performance as well as areas of improvements.
We recommend using Google analytics to get the job done! Google Analytics syncs with your company's websites to measure its performance within the digital marketplace. "How is your website appearing?" and "What key words are being searched to target my website?" are just a few questions Google Analytics can answer. If your small business is on Instagram, Twitter, LinkedIn, or Youtube, utilize their app analytics to add to your company's metrics.